Rita Patel founded mineral cosmetic collection MiA BelleZZa a year ago in an effort to provide a line of mineral makeup that naturally blends to the wearer’s skin tone, is hypoallergenic, and offers a wide array of intense pigments. The products contain a combination of minerals including titanium dioxide, zinc oxides, and iron oxides. MiA BelleZZa, which translates to my beauty in Italian, is symbolic of new wave developments in the mineral makeup market.

“With MiA BelleZZa everyone can create their own beauty. I wanted to create something that was more of an Italian luxury line and in the mid-price range.”

Rita cites her teenage years as the starting place for her desire to develop the MiA BelleZZa mineral makeup collection. She was born in England, moved to the United States and discovered her interest in the cosmetics industry while in high school. There was not a day where Rita did not wear cosmetics, further stating that she was raised to step out in public wearing no less than eyeliner and lip gloss.

Darrell Walden takes the mystery out of finding the right jewelry for the right occasion. Simplicity is sexy.

Filled with contagious enthusiasm and great vibrations, Chaz spoke with us about Beauty in Fashion’s Night Out and how WEN® brought the model’s final looks to life.

Super talented celebrity makeup and hair stylist Terrell Mullin talks about his favorite things, advice to women about makeup and his greatest achievement to date.

Terrell is the key makeup and hairstylist to Eva Marcille (his cousin) and has enhanced beauties Nia Long, Nicole Richie, Portia de Rossi, Niecy Nash, Teyana Taylor, Mary Mary and countless other print models to name a few…

Wildly fun trend of makeup and hair mash-up on the runway was ever present during the Spring 2011.

This daring look consisted of random brushstroke placement of pigments across the face, hod-podge painted lips, and colorful untamed hair; intended to appear disheveled but is so unusual that its hard to look away…