Media Kit

MISSION STATEMENT

OBVIOUS Magazine is a Los Angeles and New York City based, bi-monthly print and webzine publication; focusing on Men’s and Women’s Fashion, Lifestyle, Culture, Empowerment and Trends.

Our goal is to uplift and present a fundamental mission to believe in people. People have value. We take pride in creating opportunity for people, our readers, globally; a lot of whom do not have a voice.

We’re a group of influencers dedicated in making a difference.

“Every issue of OBVIOUS allows us to redeem ourselves.
We treat each issue as if its our first.” — Jerris Madison, Publisher | Creative Director

OBVIOUS Magazine

ONLINE PRESENCE

Average Unique Users / Monthly: 75,000
Total Impressions / Page Views (monthly): 103,210 / 135,500 Page Views (monthly)
Average Time Spent: 4.41 minutes

Revised: January 5, 2013

Demographic

AGE:  25-34

MALE  |  FEMALE:  43.8% / 55.1%

MEDIAN AGE  29

AUDIENCE  Art/Design/Photography/Fashion 62% — Professionals 38% 

Female / Male Readership  57% / 43%
Average Individual Income  $63,175
Average Combined Household Income  $125,000

INTERESTS

Dining Out, Dating, Attend Movies, Visit Clubs/Lounges, Entertains at Home,
Volunteers, Read Books, Travel, Invest.

Source: OBVIOUS Magazine Online Poll via email, newsletter and obviousmag.com.
Responses: 7934. Date: August – September 2012.

TOP 12 CITIES

New York
Atlanta
Los Angeles
Dallas
Chicago
Istanbul, Turkey
Philadelphia
Washington, DC
Houston
Miami
London, United Kingdom
Milan, Italy

TOP 12 COUNTRIES

United States
United Kingdom
Canada
Turkey
France
Italy
Spain
Germany
Australia
South Africa
Portugal
The Netherlands

SOCIAL NETWORKING

Facebook, Twitter, Instagram, Pinterest and the new Myspace are used to connect with our fans and listen to their recommendations. This allows us to build a stronger presence and become a better publication. We value our supporters and readers.

Facebook  22,600+ LIKES
Twitter  2,760+ FOLLOWERS
Instagram (new)  724 FOLLOWERS
Pinterest (new)  38
Myspace (new): Too new to report. Still developing and designing our page.
Newsletter: 6,173 (27% open rate, sent every Tuesday)

Based on online presence as of January 2013

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2013 EDITORIAL CALENDAR | THEMES

March | April 2013
THE MODEL ISSUE (6 Covers)
Theme: Who’s Hot Right Now? New Faces, Summer Fashion Preview, Philanthropy, Summer Gadgets and more.
Deadline for Submissions: February 5, 2013 | Covers Release Date: March 12, 2013 | Issue Release Date: March 26, 2013

May | June 2013
THE NEXT ISSUE (2 Covers)
Theme: Summer Fashion, Travel & Leisure, Movers & Shakers, Who’s Next in the industry of television, Fashion, Music, etc.
Deadline for Submissions: April 2, 2013 | Issue Release Date: April 30, 2013

July | August 2013
THE SEXY ISSUE (2 Covers)
Theme: What’s Sexy? Music, Summer Fashion, Art, Design, Sex Appeal at any age, Fall Preview
Deadline for Submissions: June 4, 2013 | Issue Release Date: June 25, 2013

September | October 2013
THE FASHION ISSUE (6 Covers)
Theme: New Faces, New Designers, Holiday Preview, Fall Fashion.
Deadline for Submissions: August 6, 2013 | Issue Release Date: August 27, 2013

December 2013
THE BODY ISSUE (2 Covers)
Theme: Fitness, Life, Holiday, Aesthetics, Fitness Fashion.
Deadline for Submissions: October 1, 2013 | Issue Release Date: October 29, 2013

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2014 EDITORIAL CALENDAR | THEMES

January | February 2014
THE EMPOWERMENT ISSUE (2 Covers)
Theme: Empowerment, Finance, Spring Preview, Hollywood, Music, Award Season
Deadline for Submissions: December 3, 2013 | Issue Release Date: December 31, 2013

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