WOMENSWEAR BLOG
WOMENSWEAR DIRECTOR, RAYGON FIELDS
Have a fashion question, email: raygon@obviousmag.com
Emilio Pucci: Milan Fashion Week Womenswear A/W 2010
Model Mariacarla Boscono walks the runway during the Emilio Pucci Milan Fashion Week Autumn/Winter 2010 show on February 27, 2010 in Milan, Italy. (February 26, 2010 - Photo by Vittorio Zunino Celotto/Getty Images Europe) 





Emilio Pucci designer Peter Dundas acknowledges the applause of the public after the Emilio Pucci Milan Fashion Week Autumn/Winter 2010 show on February 27, 2010 in Milan, Italy. (February 26, 2010 - Photo by Vittorio Zunino Celotto/Getty Images Europe)
So Nice We Did it Twice: LV Ads
Rightfully so, luxury brands are resorting to recession proof tactics, to keep their resources focused on producing a great product. Check out this Louis Vutton Ad from the 80's.
Now let's review their current push campaign for their monogrammed writing essentials....
Today's Lesson: Work Smarter not Harder!
Basso And Brooke:LFW Autumn/Winter 2010
Bruno Basso and Christopher Brooke met in a London nightclub and launched their namesake line in 2003. After winning London’s Fashion Fringe Award in 2004, the Brazilian-British duo scored a production and distribution deal with Aeffe and joined London Fashion Week a year later. The team is known for theatrical ready-to-wear in gravity-defying proportions and wild graphics (their first collection presented cleverly etched male genitalia as a print), earning comparisons to early John Galliano.






A model walks down the catwalk at the Basso and Brooke show during London Fashion Week on February 23, 2010 in London, England. (February 22, 2010 - Photo by Stuart Wilson/Getty Images Europe)
A Dash of Ashish
“Sexy, glamorous and sporty” is how Indian born Ashish Gupta describes his designs. Inspired by everything from disco music and folk embroidery to neon billboards and Bollywood glitter, the collections have adorned the likes of Elizabeth Jagger and Sharon Stone. Vibrant, youthful and infused with effervescent humor, his sequin embellished pieces have earned him praise as one of the top, new generation designers.
Bumbag with Spikes
‘I Get Around’ sequin top
Hibiscus sequin skirt
One Shoulder Sequin Dress with Cut Out Panels
Fitted Sequin Dress with Cut Out Panels
Loose Sequin Shorts
Fitted Sequin Halter Neck Mini Dress
Shop the Collection
SANG A: THE SNAKE CHARMER
Sang A Im-ProppSang A Im-Propp launched her collection of exotic skin and leather accessories in Spring 2006 to rave reviews. Her intricate and exceptional use of alligator, python, and ostrich skins, amongst others, quickly established her as a designer to watch in the luxury accessories market and beyond. Today, she continues to combine a keen interest in intriguing colors, shapes, and textures with an effortless sense of style that has become the trademark of the SANG A namesake collection.
CINE / PEARL NAVY NATURAL PYTHON / 98205
PANE / BLACK & TAN DIAMOND PATCHWORK / 99815
FLASH / ROSE GOLD MIRROR LEATHER / 9973
POUCH / EGGPLANT PYTHON / 99708
ELLSWORTH / MULTI-TONED NATURAL PAINTED PYTHON / 99506
MIGRATION / DUSK DEGRADE LEATHER & BLACK SUEDED PYTHON / J7001
RIVER TULIP / NATURAL WOVEN SEASNAKE / 99070
RIDE OR DIE: HARLEY DAVIDSON FEMME
You've had Helmut Lang and Hermes, why not get a Harley? Grab hold of your Freedom and Fashion your way down the open road in these fiercely feminine riding essentials from Harley Davidson. Beyond taming the beast of metal and mechanics, HD is working with countless others in research efforts for breast cancer. The items below are just some of the partnership products Harley is using to lend a hand. Book clubs were so yesterday, tell the girls its time to invest in the power of fine motoring!
Etsy Has Everything: OA Sample Sale
ETSY is the best resource for handmade goods and limited edition fashion finds. One of their most recent listings was the U-Shape Back Body Con Mini Dress from OA Clothing. Originally these pieces debuted last September at $125.00, but these 4 one of a kind pieces are on sale on ETSY for $69.95. Fun for any occasion, these looks are constructed of Nylon Spandex fabric in Silver Metallic, Kente Graphic Print, Psychedelic Reptile Print, and Bedrock Beauty Flintstones Print. Pair these frocks with over the knee boots or your sexiest stilettos for a "Can You See Me Now"prescence that will bring all the boys to the yard!
Photography by DikkaDikka
MUA-Jamie Martinez
Stylist-EVO-IFC



Flashing Lights $69.95
Plavalaguna-$69.95
MoiDella $69.95
Kente Graffiti $69.95
Jazzkatze RTW Spring 2010
From Japanese Fashion Week, Freshman Designer Ayumi Sufi made her mark in living color. Journeying back two decades, she danced around the musings of vibrant leathers, patterned leggings, and ultra Art Deco make-up and hair. From texture to tone, her high note ensemble was demurely neutral, Camel Cream asymetrical shirred party dress. The featherweight fabric was a refreshing injection of calm to a overtly adorable assortment of designs. Notable Notice Predictions: GaGa, Bjork, and Solange Knowles.
THE GRUDGE: Mikio Sakabe RTW S/S 2010
Mikio Sakabe gave Tokyo Fashion a week slice of her decadently dark creativity. The Ready to Wear assortment was a mix of The Grudge meets Grant Wood's 1930 historic "American Gothic" painting. The stand out composition was the menswear inspired 3 piece suit topped with a whiskey leather ballcap. As dark as this collection was in terms of color schemes, it was still refreshing because Spring doesn't always have to be the reinvention of gingham and floral frocks. Mikio made me smile!
THE HAWK IS OUT.....
My bag collection can range from $10 vintage to well, dare I say those designer bags that we woefully purchase with retail regret, then spend the rest of the month wishing someone would have talked us out of it. Well, I just discovered Heather Hawkins bags and ladies she's got a look for every occasion. Her pieces give you style with functionaility and above all things these fashion forward leather darlings are definetly going to be a bargain for your bag collection. See for yourself!
STASH
GYPSY
KASHMIR MAMA
TWISTED
BOWTIE
NIGHTINGALE
STOLEN AWAY
MINIBLIND
LOVE IS
Dress Deal of the Day: AKIRA
Whenever I make my descent into the windy city, I have to stop into one or (who am I kidding) all of their boutiques which is quite easy to do if you are visiting their Bucktown locations on W. North Ave. Whether you are traveling with your girls or having an afternoon with your honey, AKIRA boutiques have incredible deals on popular brands like Steve Madden and Jeffrey Campbell. Their Black Label collection contains signature looks that only an AKIRA Fanatic could love, visit them online or step in store for fantastic fashionising finds like this Layered Satin Tube Dress with exposed zipper detailing for only $25.83 (available in Black, Gray, or Taupe)!











Raygon Fields

















































































