Optimal Hair Hydration: Beat the bitter cold and the heat

The summer to winter transition has begun, and so have our battles with hair manageability. A new time of the year can provide us with headaches that are the direct result of all our hairstyle trials. No matter the season or processing a woman’s locks and coils may undergo, discovering a product that protects hair from becoming dry, brittle, and damaged is a challenge. For optimal hydration, botanical hair care system PhytoSpecific is booming in popularity over its recognition that the biology of curly, frizzy and relaxed hair calls for ‘extra nourishment and delicate care.’ Their collection of hair care products contain an infusion of botanical ingredients: quinoa and kukui oils, shea and illipe butters, hibiscus flowers and barley milk. While it’s evident that no individual’s hair is like another, there are three hydration categories of care to target specific needs for both curly and straight hair:

Words by Beauty Editor: Jen Prudhome

Level 1: Hydrate normal to dry hair.

Optimal Hydration Shampoo & Optimal Hydration Milk (Conditioner)
Level 2: Hydrate and nourish ultra dry hair.

Intense Nutrition Shampoo & Intense Nutrition Mask (Conditioner)
Level 3: Hydrate, nourish, and repair damaged or brittle hair.

Vital Force Shampoo & Vital Force Crème Bath (Conditioner)

All Levels: Overnight protection to hydrate and restructure damaged ends.

Ultra-Repair Night Treatment
PhytoSpecific is extraordinary as their company recognizes that part of the success in exceptional hair styling and growth, starts with creating a consistent day-to-night regimen for maintaining healthy hair. Shampoos and conditioners from each level were very effective in providing hair with the hydration it lacks, in addition to providing nourishment with essential oils (jojoba, illipe, butter, and barley milk); all of which will leave the hair feeling incredibly soft, light, manageable and healthy after protecting with PhytoSpecific.
Phyto was recently spotted backstage at 3.1 Philip Lim during New York Fashion Week as the stylists’ product of choice for all of the runway models. Source: Sephora http://blog.sephora.com .

For more information regarding PhytoSpecific, please visit http://www.phytospecific.com or http://www.phyto-usa.com Additional product inquiries, contact Larry Hufana [email protected] (PHYTO, Alés Group USA).