SWIM at WWD MAGIC Makes a Major Splash

SWIM at MAGIC is the largest swim show on the West Coast with over 10,000 square feet of the Las Vegas Convention Center reserved for emerging, contemporary and top-tier swimwear brands including Trina Turk, Marc by Marc Jacobs, Ella Moss and Nanette Lepore.

With industry professionals braving the desert heat, SWIM at WWDMAGIC brought the cool with a runway swimwear event sponsored by, Invista, owner of the Xtra Life LYCRA® fiber brand. Fashion Splash took place at the boutique hotel oasis known as RUMOR, presented in collaboration with fashion production agency The Gallery LA. The scene was a fantastic illusion of a beach runway show in the middle of the desert. Cabanas surrounding a sandy crest along a fully lit pool played as an evening retreat for buyers, brand representatives, bloggers, and fashion enthusiasts.

About WWD MAGIC:
Fashion’s most comprehensive collection of women’s apparel, accessories and footwear, WWDMAGIC showcases more than 2,000 emerging to established labels across every pricepoint and trend. Presented in collaboration with Women’s Wear Daily, WWDMAGIC features expert fashion forecasts, exclusive networking events, cutting-edge seminars and all the styles of the season. http://www.magiconline.com