How to Avoid Low-Quality Custom Clothing Brands

Published On: June 30, 2026

How to avoid low-quality custom clothing brands

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Custom clothing can serve as a great option for all sorts of purposes. Whether youโ€™re investing in branded workwear for your company or want to get some merch in for an upcoming event or gig, itโ€™s important that youโ€™re able to find a provider that gives you both aesthetically suitable and durable items.ย 

There are quite a few low-quality options out there, and avoiding those companies can be tricky. Below, we outline some of the main things to check during your search, from fabric weight to reviews.ย 

Checking Fabric Quality & Weight

One of the most basic things to check when putting in most kinds of bulk clothing orders is the fabric. Even if the clothing brand has done a great job of customisation, if theyโ€™ve done that on a thin fabric made from cheap materials, with weak seams, the wearer wonโ€™t be able to enjoy it for long.ย 

When assessing potential suppliers, check the fabric type (cotton, polyester, wool, or some kind of natural-synthetic mix) and the weight (usually provided in GSM, or grams per square metre). If youโ€™re putting in a substantial order, you might also want to get a sample piece first.ย 

Price Considerations

If youโ€™re buying in bulk, itโ€™s easy to gravitate towards lower per-item costs. Keeping costs low is obviously an important consideration, but to a certain extent, you are going to get what you pay for.

Really low costs will likely be low for a reason. Whatโ€™s more, when you buy in bulk, you should still be able to get high-quality items at a much lower per-item price than you would when buying them individually, as youโ€™ll get to benefit from economies of scale.

Decorative Components

Of course, when buying custom clothing, the other main thing youโ€™ll want to look out for is the quality of the customisation itself. Companies like Screen Textiles offer a range of options, from embroidery to screen printing, and youโ€™ll want to find an option that suits your needs, both in design and quality.

Embroidery can be perfect for neat company logos, if youโ€™re buying a work uniform, while screen printing can be ideal for all sorts of projects, from branded clothing giveaways to fun clothing batches to remember or celebrate an event.ย 

Checking Reviews

The best way to avoid low-quality custom clothing manufacturers is often to do a deep dive into their reviews. Look for as many mentions of quality as possible, and try to identify any problematic trends.ย 

A few mentions of quality issues might be ok – there will always be the odd issue here or there. But look at how the company responds to and deals with these complaints, and consider looking elsewhere if you see a clear trend emerging pointing to consistent quality-related issues in a larger number of reviews.ย 

While there are absolutely some companies to avoid, there are also some great suppliers that provide high-quality customised items at a great price. Finding the right option for your needs isnโ€™t difficult; it just takes a bit of research.

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Author

I earned my Masterโ€™s in Fashion Communication from Parsons School of Design and began my career contributing to editorial columns focused on visual storytelling in fashion. My academic background gave me a structured lens to analyze how culture, design, and identity influence what people wear. I write with the goal of making fashion critique accessible and thoughtful, and less about trend cycles, more about meaning and context. Apart from writing, I spend time rearranging my wardrobe according to the upcoming events.

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