The Whuffie Factor

Social Capitalism created a platform to elect our 44th president, while seemingly standardizing the virtual channel on how we communicate with one another. From the 1988 invention of Internet Relay Chatting (IRC) by Jarkko Oikarinen to real time status updates via the web, viral dialogue reigns supreme on how we conduct our business, casual, and interpersonal relationships.

Then Whuffie Factor, in laments terms, is the “How To” source for effectively growing your brand through the phenomena of Social media. Tara’s “Whuffie Factor” is a collection of short stories where she recounts successes, as well as, failures as she worked to anchor her consulting and marketing firm in the disenchanting utopia of online businesses.

Tara’s success trek is passionately authentic.  Through and through, her book reveals that even with technology and all of its social graces; it should never be a road block for individuals to embrace the human connection, and that’s what Whuffie’s all about!