Just for HUE: Hue For Every Man

Hue For Every Man brings back the dapper man’s aesthetic.

Interview

Tell us a little bit about your background.

I’m Jessica Estrada and my business partner is Kyle Frazier. I have a background in marketing and branding while Kyle has designed apparel and footwear for major brands. However, Kyle and I both have very entrepreneurial spirits. I introduced Kyle to a concept I had been researching and working on for 3 years. Together we turned it into a company. It’s been quite a journey but exciting nonetheless. Our skill sets complement each other very well which has been the greatest strength of the brand so far.

How long has Hue been on the market?

It’s been a labor of love for both of us. HUE has been available and selling product for three months, although it has been in sample stages and development for over a year.

What’s your inspiration for your brand?

We wanted to create a high-end luxury brand of hair and skin care products for men of color because we noticed that was missing in the marketplace. However, in testing our products we found that they truly are ‘For Every Man’. We wanted HUE to be aspirational in spirit and brand identity. Luxury, Affluence, Lifestyle and Excellence are words we would like the brand to conjure in the minds of not only people that use our product, but those that view our brand.

Who is your client?

Hard working successful men who care about their appearance as well as his lifestyle is our client.

Why should men use Hue?

Our product is all natural, very effective and versatile for the busy male who needs results but enjoys a great product that works and smells good. Hue is good for your hair, scalp, skin and beard because it is chemical free.

Does Hue expect to expand?

We are working on a full line and once we have a family of products we will go into the next phase of our progression as a brand. We want to become the brand of choice to our target customer.

Can our readers purchase your product?

Yes. Your readers can purchase our product online through our website: www.HueForEveryMan.com and at select barbershops and boutiques across the country as well as in Canada, Australia and London. Our retail presence is growing everyday.