Beauty Editor, Jen Prudhome, exclusive feature and interview with the founders of LAID Brand, celebrity hairstylist David L. Hensley and CEO Adam Rauch.

David L. Hensley is a hair stylist and Chief Creative Officer with over fifteen years of hair care experience. His work is in demand on two coasts, in Beverly Hills, California and South Florida, where he provides the LAID Brand experience to celebrities and general consumers. Chief Executive Officer and co-founder for LAID Brand, Adam Rauch tells how they arrived to the key ingredient of their cruelty-free products:

“LAID Brand is David Hensley in a bottle. This is based on the response from his clients. They all love him, his positive energy and vibe. The clients leave his chair feeling positive and uplifted.”

With Hensley embodying everything LAID Brand became, we experienced the one element that sets them apart from the rest: Pheromones. Or what we now formally refer to as Pherottraction™ technology.

It is the mitochondria of the LAID Brand product line and pheromone blend that has Law of Attraction scaling effects on Hensley’s male and female clients. The fragrance plus after effects of their ‘Fill Me Up’ Texture spray is almost indescribable; and undoubtedly, there is more happening than great hair styling results and achieving manageable locks. I expressed to Hensley, “what better place for me to experience it all than in the Palm Desert during Coachella?!”

Hensley’s laughter was full of excitement as he and Rauch shared the meaning behind their concept and lifestyle brand which is truly bigger than hair.

Styling tips from David L. Hensley for LAID Brand’s core products:

Women: ‘Luscious Locks’ Shampoo, Conditioner, Mask, and the ‘Fill Me Up’ Texture Spray.

Men: ‘Dirty Clean’ 2-in-1 Shampoo and Texture Paste.

DH: Clients should be familiar with their hair texture. Minimal shampooing, and for fine hair it’s not every day that you condition it. For heavy or coarse hair, use the Mask over the Conditioner and the Mask should not be used more than twice a week. We also have the ‘Shady Girl’ Color Treated System; it’s one of those amazing products that allow the hair to accept a build-up of products without taking away vibrancy of the hair color. With the ‘Fill Me Up’ Texture Spray – I use it on clients with all different hair types: spray it on the hair, blow-dry it in, and scrunch in the hand to give it texture. This works great for a client whose hair is almost limp.

MEN’S AESTHETICS INTERVIEW (Q&A)—

Jen Prudhome: How did you come to the conception and development of LAID brand?

Adam Rauch: It took us three years to develop LAID Brand. We found a chemist in Northern California that knows how to work with different percentages of pheromones. He put together specific calculated formulas of pheromones for men and women that make them feel more confident. (Cruelty Free –According to Rauch, LAID Brand followed a list of animal ingredients to avoid while manufacturing their product).

JP: You obviously know how unique your product is, using pheromone technology for a hair product is unheard of.

David Hensley: It comes from all the experiences that I’ve had. I can’t do everyone’s hair in the world, but the fact that they can take this experience home with them is the best part. I still love hair after fifteen years and this is a way for me to give back. The look of a client’s face after experiencing the product and styling gave them the confidence they needed, if we can bottle that up and send it home with everyone? That’s what we do with this product. They all leave with an extra oomph! That’s my inspiration.

AR: The pheromone mix for men is very social and our clients find that everybody is happy around them; people even open up to the [user] more. It has that extra little edge even when it’s used in combination with couples.

JP: With the clients that are passive, what are the immediate differences they notice after they use this product?

DH: They feel excited about the start of their day and have an extra edge that makes them a little less passive. From the styling perspective, they are more experimental about their hair and are trying new experiences with my styling. The final product resembles how they feel about themselves. Inhibition is lowered when confidence rises.

JP: I love that it is an energy-filled product and not simply about great hair and styling. It’s actually affecting how someone feels about himself or herself.

DH: Once you sit through your styling and wash your face at night, you still need to feel enlightened about who you are as an individual. We simplified things and with a top chemist, created an amazing product that makes the hair stronger, healthier, and manageable. Styling can be challenging for clients if they don’t do it all the time, so we simplify that and added pheromones on top of it all. It’s a triple win: now you have something that makes them feel good, look good, and makes hair easier to style.

For more information regarding LAID Brand Professional Hair Care with Pherottraction™ please visit laidbrand.com. Photography Credit: David L. Hensley portrait- Sophia Renee; Product images- Mike Ossola.