Branded. Get a BRAND New Makeover

Businesses establish their brand as a part of their business plan. It’s the foundation on which everything else is built: products, services, location, marketing and advertising.

People are also brands. Have you put time and energy into developing your very own personal brand ? Branding makes people remember who you are and what your do.

We know that branding is essential, even in industries where everything seems to be exactly alike: insurance, beauty, education, law, fast food, fashion, etc. For example, State Farm’s branding makes customer relate to having a good neighbor. Allstate Insurance Company uses celebrity endorsements to assure customers they will be covered if the accident is their customers’ fault. Both companies offer similar products and services. However, their brands are not the same. Take a look at Coca-Cola and Pepsi, the largest selling grocery brands. Although Coca-Cola was first on the market, the Pepsi brand brought about competition which raised consumer awareness of both brands. Branding helps to attract the market you’re interested in targeting.

When I hear the word branding, I immediately think “Kleenex.” Can you remember the last time you asked “ Can you hand me a Kleenex ? ” Kleenex is a brand name, but it is so commonly used, we hardly ever call it by its name, facial tissue. There could have been a box of Puffs sitting right there, and “Kleenex” was the word that first came to mind.

How can your brand be the first thing that comes to mind when they’re shuffling through emails trying to find the best candidate for a job ? Branding! It’s a powerful tool; a key component to establishing unique differences among competitors. Just think of how powerful your brand could be in an interview, meeting or social setting. It can help you meet the right people at the right time. Let’s get started on your makeover.

Write down key words or phrases that best describe your personality.

Next, list five problems that you solve in your occupation. (Don’t just say what you do. Describe how you help people.)

Know your strengths and areas for improvement. Ask friends to tell you what you do best. Also ask about your weaknesses. Don’t get upset, just remember this is a “Brand New Makeover”.

Brush up on your communication skills. Network, network, network ! (Remember, you are a walking advertisement)

Look the part ! You don’t have t spend thousands to look polished. Consult a professional stylist if needed.

Be able to describe your personal brand. Remember a brand is not just a look. “ It is everything that makes a person or business unique, competitive, likeable, fresh, credible and prosperous.”

What good is a brand that nobody knows about ? Do your homework and follow the seven steps that will allow you to shine like the star you were meant to be !

by C. Jeanine Fulton for www.personamarket.com