CAM | Photo Credit: Elvis Piedra

Model Watch: CAM

Army Veteran, Fitness Model, and Clothing Designer, CAM (initials of his name Christoper Anthony Matthews) use his large Instagram following to promote positivity and brand awareness. Standing a 5’9, he’s managed to do things on his terms, and it’s working. Dreams of modeling for Gucci.


Name: CAM (Christopher Anthony Matthews)

Agency, if any: Radar Men

Age: 33

Height: 5’9

Instagram: @kingedcam and @CamTheory (clothing brand)

Where were you born? Bronx, New York

Ethnicity: Jamaican/American

Zodiac Sign: Capricorn

Favorite things: Working out, fashion, photography, modeling, my dog, and food!

What music are you listening to at the moment? Being that I am from NY, I still stick to my NY rappers: Dave East, Fabolous, and Joyner Lucas. The Weeknd is always a go too.

Favorite movie, tv show: The Matrix and The Fresh Prince of Bel Air.

Favorite designer, fragrance or grooming product: Favorite fragrance is YSL: Y.

What would you be doing if you weren’t modeling? Ever since high school I’ve always wanted to be a DJ.

What’s something uncool that you love anyway? I’m addicted to the game Angry Birds.

What’s the best thing about your hometown/country? I’m from a small town called Poughquag. The best thing about my hometown would have to be how genuine the people are.

Place you would love to visit: Japan

Which brand would you really love to model for? I would love to model for Gucci.

Favorite modeling experience so far? I’d have to say shooting from Kontrol Homme is my favorite modeling experience and also made me I fall in love with Atlanta.

Juice or Smoothie? Smoothie

Currently, you’re obsessed with/about? I am currently obsessed with photography. I go to school at the Art Institute for digital film production, but at the moment photography has got a hold on me.

3 Words that best describe you as a person? Driven. Blessed. Determined.

Your favorite quote? “Everything you desire is on the other side of fear.” – Jack Canfield

Any shoutouts? I would love to give a shout out to the man upstairs for giving me the strength to keep on pushing daily. I love to say hi to my mother who is no longer with us on earth but is still taking care of me in spirit. Thanks to all my friends and family that have put up with my shenanigans over all the years. Last but not least, I want to thank my dad for turning me into the man I am today.

Photographer Credits: Elvis Piedra @elvispiedra | j.alcin @j.alcin

Want the latest posts, offers, and exclusive content straight to your inbox? Subscribe to our newsletter and never miss out again.

Joe Fresh Free Shipping on Orders Over $50