Chapter A/W 2017 Conversion Campaign


CHAPTER presents their Autumn/Winter 2017 Campaign Lookbook debuting in Paris at Galerie Paris-Beijing – January 19th – 24th and in New York at PBLC TRDE Showroom – January 23rd – February 2nd. The collection represents their core brand consistency of clean lines and minimalism.


Chapter’s Autumn/Winter 2017 collection is inspired by human intuition— the state of being mindful and present. These concepts prompt introspection and a reassessment of priority, allowing one to be meaningfully engaged.

CONVERSION focuses on the elements that piqued our initial interest in design: effortless virility, hand-sewn garments of our adolescence, lived-in plaids, and stripes, the simplicity of oversized outerwear and the overall comfort of relaxed silhouettes. The fabrics used are influenced by a collection of yarn-dyed and printed patterns consisting of stripes and plaids with the incorporation of seasonal colorways [oxblood and dark plum]. Subtle embellishments seen throughout the collection pay homage to minimalist art and music.