I'm Judging You by Luvvie Ajayi


Our very first book recommendation is ‘I’m Judging You: The Do-Better Manual’ by @luvvie. Every month, starting in January 2017, we will recommend a book. In the March Issue, we will place the review on this blog and in print. Someone gifted us this book as a must read. Let’s start a reading movement. #OBVIOUSbooks

Luvvie Ajavi


Luvvie Ajayi is an award-winning writer, pop culture critic, and professional troublemaker who thrives at the intersection of comedy, technology, and activism. She is the person who often says what you’re thinking but dared not to because you have a filter and a job to protect. Her site AwesomelyLuvvie.com is where she covers all things pop culture, from TV to movies to travel to race. Her first book, titled I’M JUDGING YOU: The Do Better Manual will be released on September 13, 2016.

She is also a digital strategist, noted speaker and Executive Director of The Red Pump Project, a national HIV/AIDS organization that raises awareness about the impact of HIV/AIDS on women and girls.

In 2016, Luvvie was selected as part of Oprah’s Inaugural Supersoul 100 list. She was named the 2016 Influencer of the Year at the Iris Awards, a 2015 Black Innovator by XFINITY Comcast, and is a past winner of the Women’s Media Center’s Social Media Award for using her voice and humor for pop culture critique, gender, and racial justice.

An alum of the University of Illinois, Luvvie leverages her background in Marketing, Communications and New Media as a digital strategist. She helps clients maximize their online presence by using social media tools effectively and is a noted speaker on topics related to blogging, branding, nonprofit communications, activism, and comedy. She has presented at several conferences around the world, including SXSW, Social Media Week (Nigeria, South Africa), Techne Summit (Egypt), Nonprofit Technology Conference, BlogHer, AFTRA Broadcast Conference, FOCUS100, Social Media for Nonprofits Conference, among others.

Author Photo Credit: Damon Scheleur