We intended to highlight the 20/20 Visionaries-to-Watch featuring Ana Pelucarte & Rita Tabet at Pop Up Mob much earlier in 2020, but we found it wise to hold his story until it felt right to release.
When you think of the word vision, you almost immediately associate that word with sight, your sensory ability. It is something required to turn a thought into innovation. To have vision doesn’t specifically mean the ability to see something physically, but rather an intention or inclination to create change.
At the beginning of 2020, OBVIOUS had intentions of using our vision to create new stories, highlight new outlooks, and continue offering the cutting edge content that our viewers have grown to love over the years.
What started out as a promising new decade quickly turned into a dark age of disorder as COVID-19 became a global threat that altered all of our realities.
Amid the pandemic, the masks of American “justice” started to show themselves more clearly than ever before as an uprising from the Black Lives Matter movements called out the wrongful murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others at the hands of police brutality.
One thing was sure: It clouded our vision.
There needed to be some refocusing of what matters and what messaging #TeamOBVIOUS could provide to its audience that would resonate with something optimistic and hopeful.
The world has now spent more than half of the year enduring the stress of these trying times, yet we can still look towards the people making a difference as a means of inspiration.
There’s no doubt that the individuals selected in this article showcase a tenacity and touch of creativity that has shown the potential for greatness in their lives and for others.
They’ve used their heart and motivation to strive for change and create space for new generations to learn from them.
It is with great honor that OBVIOUS Magazine presents: The 2020 Visionaries To Watch.
What does the pop-up experience do for brands that traditional marketing can’t?
Ana Pelucarte & Rita Tabet (Pop Up Mob): We like to think of pop-ups as 3D advertising – it is the only medium of marketing that provides a fully sensorial experience by allowing guests to target all five senses.
Experiential events will continue to evolve and grow. How will Pop Up Mob remain innovative and set itself apart in this industry?
Ana Pelucarte & Rita Tabet (Pop Up Mob): For us, innovation is one of the key ingredients within our core. We are continually innovating internally, but with our clients pushing them to try new technologies, models and go for out of the box experiences.
We genuinely believe that given retail being so stagnant for so many decades, the only way to help it transform and not die is by trial and error and staying close to the next generation’s shopping trends, needs, and desires so we can continuously evolve and reflect their demand.
What words of encouragement would you give to the next generation that will follow in your footsteps?
Ana Pelucarte & Rita Tabet: Don’t be afraid to try new things and think outside the box – the worst that can happen is a lesson for you to become more knowledgeable and experienced. At the end of the day, this way of thinking causes true disruption and progress in the world.