MISSION STATEMENT:

VISION
OBVIOUS Magazine empowers and motivates the man and woman seeking self-gratification. Our mission is to lift up people and that the first fundamental of that mission is a belief in people. People have value.

OBJECTIVE
Factual information is absolutely of the highest importance, even with the smallest things. OBVIOUS offers unbiased expert opinions both professionally and personally. How-to relationship advice to understand the opposite sex's psyche to build a better relationship. Lifestyle and fashion will be an addition to our purpose and your desires.

CONCEPT
OBVIOUS Magazine is web-zine. Print version will be available in 2010. Once in print, OBVIOUS will be a full-sized, flip-magazine (female version on one side, male on the other) targeted to both sexes with national distribution.

OBVIOUS Magazine. Because Life Isn't.

Demographics:

TARGET AUDIENCE:
Average Unique Users/ Month: 110,000 online (about 3700 hits per day)

GENDER
42% Male / 58% Female

AGE
Median Age: 29.4
71% Ages 18-49
76% Ages 21-52

INCOME
Average HHI: $92,875

LEVEL OF EDUCATION
4YR DEGREE

INTERESTS
Dining Out, Dating, Attend Movies, Visit Clubs/Lounges, Entertains At Home, Volunteers, Read Books.

*NUMBER OF PAGES (ONCE IN PRINT)
Total 212; 25% advertising.

Source: Market Research Submissions, January 2008-January 2009

Online Country Statistics

USA  61%
Canada  5%
Europe  11%
Spain 10%
Asia  2%
South Africa  4%
France  4%
Other 1%

EDITORIAL CALENDAR 2010 | 2011

 
PDF VERSION OF EDITORIAL CALENDAR HERE