We intended to highlight the 20/20 Visionaries-to-Watch featuring Abby Frimpong at Duuple much earlier in 2020, but we found it wise to hold his story until it felt right to release.
When you think of the word vision, you almost immediately associate that word with sight, your sensory ability. It is something required to turn a thought into innovation. To have vision doesn’t specifically mean the ability to see something physically, but rather an intention or inclination to create change.
At the beginning of 2020, OBVIOUS had intentions of using our vision to create new stories, highlight new outlooks, and continue offering the cutting edge content that our viewers have grown to love over the years.
What started out as a promising new decade quickly turned into a dark age of disorder as COVID-19 became a global threat that altered all of our realities.
Amid the pandemic, the masks of American “justice” started to show themselves more clearly than ever before as an uprising from the Black Lives Matter movements called out the wrongful murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others at the hands of police brutality.
One thing was sure: It clouded our vision.
There needed to be some refocusing of what matters and what messaging #TeamOBVIOUS could provide to its audience that would resonate with something optimistic and hopeful.
The world has now spent more than half of the year enduring the stress of these trying times, yet we can still look towards the people making a difference as a means of inspiration.
There’s no doubt that the individuals selected in this article showcase a tenacity and touch of creativity that has shown the potential for greatness in their lives and for others.
They’ve used their heart and motivation to strive for change and create space for new generations to learn from them.
It is with great honor that OBVIOUS Magazine presents: The 2020 Visionaries To Watch.
20/20 Visionaries: Abby Frimpong, CEO at Duuple
Why is the Duuple App vital today?
Abby Frimpong: The world is changing, and social media is changing the way we interact with each other. The ever increasing competition in the social media space makes it necessary for every platform to connect to their audience effectively.
Duuple can be one of, if not the most important, social platform you ever use. Engagement is much higher on Duuple because approximately 50 percent of Duuple users join a brand or non-profit challenge by uploading a photo or video, which requires some thought. People are always attracted to new things and innovations.
Duuple enables a brand to do more than sell their products; it allows a brand to get feedback, photos, and videos of people using their products. It can help to build up a better word of mouth. Reaching out to an audience through a platform like Duuple makes the relations with the target audience friendlier.
A picture is worth a thousand words, and Duuple takes this idea to new heights every day. Duuple is all about imag- es, which per online standards, help drive traffic far better than written content.
How are you contributing something different to the world of technology?
Abby Frimpong: Over the years, technology has revolutionized our world and daily lives. With all of these revolutions, technology has also made our lives easier, faster, better, and more fun. We can do things like transfer money instantly and make purchases for everything from clothes, food delivery, groceries, furniture, and more.
Technology has changed how we entertain ourselves, meet each other, and consume all types of media. The influence of new technology on media is apparent since a media company isn’t necessarily a news platform anymore.
A media company is now any company that helps pass information globally, including social media platforms like Duuple. We believe our main contribution to the world of technology is creating a platform that brings together online and offline communities.
By creating a challenge and asking your friends to join, you are forced to take action repeated by your friends and those who join your challenge.
Making it for fun or for social good ensures that people are creating healthy and environmentally impactful challenges with photos and videos.
What words of encouragement would you give to the next generation that will follow in your footsteps?
Abby Frimpong: I am doing my part to ensure that the number of women-owned businesses and women CEOs continues to climb and encourage the next generation of young girls to reach for the stars, pursue their passions, and never let gender norms hold them back.
Women CEOs like myself have set an example of how we can rise to the top and disrupt traditional corporate culture. More often than not, it’s the effort put into a project, a presentation, an interview that goes the extra mile. Putting in the time has been what’s helped me be successful.
My one piece of advice to women in tech would be: do it and do your best. You have nothing to lose. Worst comes to worst; you are where you are now, which is not bad. You will always have a job. Someone will hire you. The last thing you want, years from now, is to regret that you didn’t give it a shot.
How have you or your business had to pivot during this global pandemic?
Abby Frimpong: I was initially shocked by how this pandemic quickly brought businesses and economies to their knees. It speaks to how interconnected we all are.
Like a few CEOs, I thought this would be over by now, but with increased knowledge about the nature of the virus, I’ve adjusted my viewpoint and looked for ways to continue to be productive.
Any small hiccup in the way we do business could mean a quick end to years of hard work for a startup. We have started reaching out to businesses, non-profits, and individuals to create challenges to encourage one another and show ways for people to stay engaged, healthy, and productive.
Duuple is in a unique position to build communities around shared challenges. I hope that we can all stay positive when our rainbow finally appears.