2021 Visionaries to Watch: Lorel Scott & Jose Barrera, Co-Founders of StartupStarter
Photo: Dustin Baker Photography

2021 Visionaries to Watch: Lorel Scott & Jose Barrera, Co-Founders of StartupStarter

Co-Founders Lorel Scott & Jose Barrera created StartupStarter based on a need in the startup space for new founders and entrepreneurs to have a resource and community to grow. 

What started as an online community for startups quickly grew into so much more, including a media platform and the industry’s first-ever Equity Crowdfunding Week

StartupStarter is making education in this space available to absolutely anyone who has an idea and wants to see that idea grow to scale as a successful business.

Lorel Scott & Jose Barrera, Co-Founders of StartupStarter Interview

StartupStarter is in a position to change the way new startups and business leaders can learn to thrive in their industries. Explain why you were essential to creating a business that could serve as a vital resource.

StartupStarter: StartupStarter was born out of necessity, not just for the people around us but for ourselves. We both had started businesses before but never had a place to go for everything we needed. The entrepreneurship industry is so fragmented that the common expectation is for high failure rates and for founders to just “figure it out.” 

We knew there had to be a better way, and we believed that an affordable and straight-to-the-point business school and the marketplace could help solve a lot of people’s pain points – so we built it and used it ourselves for everything we needed.

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Something that’s been an impressive draw into StartupStarter’s success is its ability to utilize impactful brand messaging relevant to a large audience of people. Why was it important to utilize that as the bridge to this space?

StartupStarter: That was one of the first things we figured out. Both of us come from artistic backgrounds, and we kept seeing most brands do variations of the exact same thing. 

We knew we had to take a different and unique approach to reach the mainstream. It seems like most brands go after the high-paying tech startup founder market and forget about the thousands of small businesses that are started every month and the young adults that are graduating high school and college every year. 

We wanted to build a brand that spoke to the many, something that’s dope but also relatable – the result was StartupStarter.

Why is it important for young business-minded people to seek out resources like StartupStarter and utilize them to further their careers?

StartupStarter: Most successful business owners read many books to figure out what to do when things aren’t working out and how to stay ahead when they are, and there’s a reason for this. The key to getting ahead is knowledge. 

The more knowledge you have, the easier your ride will be. Starting a business is hard, and unless you’ve built the exact same business before, every challenge you encounter will be a new problem to solve. 

As a founder, your only job is to figure out how to succeed at problem-solving fast. Whether it be mentors, books, school, or just simply hard-earned experience, knowledge will be the differentiator between success and failure.

2021 Visionaries to Watch: Lorel Scott & Jose Barrera, Co-Founders of StartupStarter
Photo: Dustin Baker Photography

What words of encouragement would you give to the next generation that will follow in your footsteps?

StartupStarter: Go out and play, have fun, move forward, fail, fail some more, then get back up and win. There’s no right time, and there’s no wrong time; just make sure to get started, take chances and keep moving forward. Little by little, every door you need will open for you, you’ll see.

Stay Social With Lorel Scott & Jose Barrera, Co-Founders of StartupStarter

Instagram  @startupstarte.co

Photo: Dustin Baker Photography

About StartupStarter


Welcome to StartupStarter, the community for startups and the communities that support them. We are a collective of founders, investors, subject matter experts, and service providers on a mission to make launching and scaling a successful business accessible to anyone.

​We’re united by the idea that every business is now an internet business. We strive to give the most user-centric and efficient experience by providing our members with the innovative resources, products, services, or connections that best meet their needs.

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