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OUR MISSION
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OBVIOUS Magazine empowers and motivates the man and woman seeking self-gratification. Our mission is to lift up people and that the first fundamental of that mission is a belief in people. People have value.

Factual information is absolutely of the highest importance, even with the smallest things. Obvious offers unbiased expert opinions both professionally and personally. How-to relationship advice to understand the opposite sex's psyche to build a better relationship. Lifestyle and fashion will be an addition to our purpose and your desires.

Obvious Magazine is web-zine. Print version will be available in February 2010 during NYC Fashion Week and Fashion Week LA March 2010. Once in print, OBVIOUS will be a full-sized, flip-magazine book (female version on one side, male on the other) targeted to both sexes with national distribution.

Obvious Magazine. Because Life Isn't.

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If you would like to contact OBVIOUS Magazine for submissions, ideas, or comments, you can email us below. We are grateful to hear from you:

General Inquires:

Model and Photograpy Submissions:
Jerris Madison
Creative Director  Submissions

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J. Keri Ward
Editor-in-Chief  Submissions

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Fashion Buzz/News - Men:
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Fashion Buzz/News - Women:
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Menswear Advice (Fashion, etc.)
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By Eddington Howard, West Coast Editor

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Entries in Menswear (10)

Monday
12Oct2009

Saints in Satire

by Eddington Howard

 

What most consider “grunge fashion,” is nothing more than the usual stylish vintage threads worn by the East Hollywood and Williamsburg trendsetters, aka hipsters. AllSaints has released a campaign for their Autumn 09 collection immediately setting themselves apart from the rest. These looks remind me of the rare treasure I hope to find after a long weekend of vintage hunting. Right off the rack, AllSaints  has achieved the washed and worn look of your favorite pair of jeans or that perfect fitting shirt you just cant stop yourself from wearing.  I can see this line having great success, seeing as vintage clothing has become “all the rage” amongst today’s stylish youth. This season’s looks consist of pea coats, plaid shirts, jean jackets and beanies. Hopefully you can see the beauty in this line as quickly as I did. To view more check out www.allsaints.com. Love it!



Monday
12Oct2009

Structured Living

by Eddington Howard

 

This is what I imagine when I think of architectural clothing. Designs with articulate detail made to fit the male body. Twenty-three year old designer Nahum Villasana stacks geometrical forms to create awesome silhouettes while creating a sense of immense depth. The line is focused on the garment construction, attention to technical detail, structure and stitching pieces that are sliced and fragmented in different layers of fabrics. To view more information as well as order directly from the designer visit www.architectural-clothes.com.

 

Monday
12Oct2009

Class in NOW in Session

by Eddington Howard

 

I heard a lot of  good things about this line before I even had the chance to check it out. When it comes to designers I usually don’t take any ones word for it. I’m the type that has to see first hand if this so called amazing line is actually, well, amazing. So, Public School made the cut gentlemen. Created and designed by Sean John’s former creative director Dao-Yi Chow and his partner in crime, Maxwell Osborne, also formally apart of the P-Diddy team. The line was materialized by the duo only two short months after leaving the Sean John label. That’s what you call NY hustle at it’s best. The line is a mixture of urban street looks with attention to detail and attractive cuts. I recommend Public School to anyone looking to add uniqueness and a dash of city flavor to their wardrobe. For more images and info check out www.publicschoolnyc.com

Monday
12Oct2009

Definitive Masculinity

by Eddington Howard

 

Luise & Franck is a German label created in 2007 by two different minds with the same idea. To reflect the contemporary evolution of the definition, of masculinity. Having met at a fashion school is Paris, Franck Pouch and Luise Schwarze have become visionaries in the men’s fashion world. In there own words presenting a line that is made by ‘individuals for individuals.’ Mission accomplished boys, without a doubt. This is definitely what I picture when I think of masculinity and style for men in the 21st century. Their 2009 S/S collection is titled, ‘Reborn’ and their A/W entitled, ‘Vanished.’ Such concept in fashion is inspiring and reassuring.


Visit www.luiseandfranck.com for there most recent campaign and more information on this innovative line. Enjoy.

Monday
12Oct2009

Rad Heels for Him

By Eddington Howard

 

Rad by Rad Hourani’s new line is definitely giving you the best of unisex clothing this season. A little something for you and your significant other. Rad’s new Fall line consist of rectangular-cut jackets and vest layered over draping tee’s, which by the way are a huge favorite of mine this fall. This season’s material of choice is leather as well as cashmere which according to Mr.Hourani is easier to wear in cotton and jersey’s. These pieces will range anywhere from a $100 to $400. Will be available at Seven New York, Holt Renfrew and of course www.radbyradhourani.com.

Monday
12Oct2009

PS, Mr. Smith

by Eddington Howard

 

As usual the fabulous Paul Smith falls nothing short of amazing this fall. One of my designers by far always seems to set his self apart from the rest. This season’s line is titled, 'PS', which is the Italian version of the mainline. It features slim and masculine tapered looks that I feel would compliment any mans wardrobe. His looks are always so clean and classic yet stylish; my own personal style in a nutshell. 'PS' has become known as Mr. Smith’s jeans wear line and is one of twelve collections from this talented designer. Yes!

To view more of these looks visit www.paulsmith.co.uk

Friday
26Jun2009

The Great: Michael Jackson

When it comes to style there are few I look to for influence. Michael Jackson was definitely one of those few. Not only did his music change my life but the way he carried himself in general. If you can make a person cry by just looking at you, obviously (no pun intended), your doing something right. Not only did the man dress the part but his music touched millions of people if not everyone worldwide.

During his extraordinary career, he sold an estimated 750 million records worldwide, released 13 No.1 singles and became one of a handful of artists to be inducted twice into the Rock and Roll Hall of Fame. The Guinness Book of World Records recognized Jackson as the Most Successful Entertainer of All Time and "Thriller" as the Biggest Selling Album of All Time. Jackson won 13 Grammy Awards and received the American Music Award's Artist of the Century Award.

You can find out more about this legend of a man at www.MichealJackson.com.

R.I.P. Micheal Jackson.

Friday
26Jun2009

Love, Live, Dress

If I were going to make a list of my 5 favorite stores for menswear, Opening Ceremony would most definitely be in the Top 2. With stores in two of the biggest cities in the country (Los Angeles and New York City), they have definitely made a name for themselves as one of the first places to stop by on your journey to becoming America’s Next Top Fashionisto (ANTF: Male fashionista). Designers participating include Acne, Nom de Guerre, Mayle, Topshop, Exquisite Costume, Schiesser Revival, DAP Art Books, Other Music, BOY, Band of Outsiders, and Opening Ceremony’s own private label collection. Note: Great place to shop for the woman in you life. The store is unisex. You can find out more information as well as store locations at
www.openingceremony.us

Friday
26Jun2009

JOHANNES FAKTOTUM: Made By German Craft

The A/W 2009/10 collection embodies the spirit of the traditional German guild of craftsmen known as the Zimmermann. The masculine silhouette of the artisanʼs uniform is the basis for much of the outerwear in the collection, emphasizing strength with double breasted closures and pronounced shoulder lines. Johannes Faktotum, meaning jack-of-all trades, combines tailored elements with technical fabrics to form a wardrobe for the physically active male. www.johannesfaktotum.com