Luooif Studio: Spring/Summer 2020 Collection brought a much-needed breath of fresh air to LAFW that we haven’t seen in a while. Designer, Lena Loffurzzi’s LAFW debut at the Petersen Automotive Museum was superb!
For some time, a lot of designers haven’t presented great storylines during fashion week and have been a little lackluster – not the case with Luooif Studio.
The styling for the show was consistent with what she was trying to convey to the audience. The hair, makeup, and accessories were spot-on with great attention to detail, choice of fabrics, and diverse models brought collection home. The runway show was romantic and sexy without being over-the-top, and the placement of the woven tags complemented her designs.
The “Second Face” collection is perfect for editorial, red carpet, and the everyday woman who can appreciate Japanese textiles, eco-friendly fabrics, mysterious colors, and sexy silhouettes. I was very impressed and wanted to see the full lineup again to get the feeling of seeing it for the first time.
Lena Loffurzzi is the one-to-watch! Bravo!
About Luooif Studio
Luooif Studio was established by One One Six Landmark Luxury Couture Ltd. in April 2016. Shenzhen, China-born designer Lena Loffurrzi graduated from Central Saint Martins and went on to become a studio designer at Vivienne Westwood, Alexander McQueen, and assistant designer to haute couture brand Barjis Chorm. During this time, she was awarded the China-UK Newcomer Award, the Top Ten Designer Award, and the World Top Designer Innovation Award.