MaryMe-Jimmy Paul Presents ‘DIY Culture’ During LAFW

MaryMe-JimmyPaul presented their unique and edgy Spring/Summer 2018 collection during LAFW on Saturday, October 7, 2017, at Alexandria Ballrooms in Los Angeles, CA.

The collection could surely pop-up on various red carpets like the VMAs or The Grammys this coming award season. It’s feminine, bold, and avant-garde to say the least. The designs represent the young girl and/or woman who is not afraid to push the envelope when it pertains to her own personal style.

Tilda Swinton and Björk came to mind while we reviewed the runway show. It screams ‘Unapologetically Being Me’ and ‘I’m a Rebel’. Most of the designs are very dramatic and that’s what we loved most about it. Who doesn’t like a little drama? Fans of the brand will appreciate the use of clear vinyl, excessive roping, and large ruffles. The collection would have been perfect for the new Blade Runner 2049 movie.

Though the artistic creations aren’t for every woman, it will indeed create watercooler conversations and dialogue whether you like the designs or not.

We’re looking forward to seeing what MaryMe-JimmyPaul and FATBOY collaborate on next.
Follow MaryMe-JimmyPaul on Instagram @marymejimmypaul

Photo Credit: Manny Llanura

About Collection

Since 2010, duo MaryMe-JimmyPaul has developed a unique approach to fashion, drawing on the duo’s backgrounds in art and architecture. Their colorful, exuberant designs are a constant presence in magazines and on pop stars such as Lady Gaga, Rihanna, and Kesha.

The collection was a take on the DIY culture by creating new works ad hoc with what is currently available in their practice, in Amsterdam, the Netherlands. This process of improvisation on garment making reflects their fascination with the arts and crafts of fashion rather than the demands of the fashion industry.

In perfect harmony, MaryMe-JimmyPaul presented a collection in collaboration with Dutch design company FATBOY. This very special joint effort resulted in a colorful and playful selection of two different outerwear raincoats, called the ‘Almost-A-RainJacket’. A basic, unisex one, made from the leftover beanbag material FATBOY became known for, as well as a deluxe unisex coat, with multi-pocket details and a fun backpack integrated into the back, previously worn by Ariana Grande.

Living in a very exciting time in which feminism, punk DIY aesthetics, and eco-consciousness have converged, they have created a new crafting movement. With help from Dutch Culture USA and a special selection of shoes provided by John Fluevog, MaryMe-JimmyPaul displayed a stunning debut into the LA fashion world with a beautifully detailed presentation.

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